Shaping the Future of Shopping
A Google Glass Exploration
In my tenure at The Mars Agency, I encountered a unique challenge when a client set out on the path of digital transformation. Amidst executive hires and a radical shift in their business landscape, we recognized an opening to support their journey. Proposing the establishment of a "retail lab," we aimed to delve into new and emerging technologies to redefine their customer experience.
To showcase our capabilities, we embarked on the creation of a compelling video demonstrating how Google Glass could revolutionize their customer interactions. This endeavor not only highlighted the power of visionary creation but also opened doors to a realm of possibilities within their organization.
Outcomes:
Annual Town Hall Spotlight: The impact of our work resonated throughout the entire company when we presented the Google Glass initiative at their Annual Town Hall. In front of the entire organization, we unveiled a vision that not only embraced change but also sparked enthusiasm for the transformative journey ahead.
Influence Beyond Borders: Our innovation didn't stop within the client's walls. The ripple effect extended beyond industry boundaries, influencing innovators across the landscape. Notably, our work caught the attention of pioneers, including the founders of Amazon Go, leaving an indelible mark on the broader retail and technology community.
Launch of Retail Lab: Our efforts spurred the establishment of their "retail lab," a dedicated space for exploring and implementing new technologies. This initiative became a focal point for driving innovation and experimentation within the organization.